Fashion Design

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Fashion: 20th Century to the Present

(1900-1950)

(Your on-line Fashion Design Study Guide)

In the 1920's sportswear for women was introduced in fashion.

 
The early 1900's - In 1909 Vogue featured a women on its cover wearing a soft loose fitting style.  The invention of the first manufactured man-made fiber, RAYON, led to more functional clothing for women who were entering the work force.  Before that, cotton and wool were the main natural fabric sources available.

By the 1920's fashion legend Gabrielle "66" Chanel was one of the first designers to introduce sportswear for everyday and trousers that would influence fashion forever. She promoted the "flapper style" dress, and she created the "little black dress".  The 1920's simpler styles allowed women to get ready for work or play faster and easier.  In 1926 the Women's Fashion Institute designed a one hour dress, meaning the dress could be sewn in one hour.

The 1930's-1950's was the start of movie stars in Hollywood setting fashion trends in hair, make-up, and clothes, as Hollywood brought glamour to America and the world. DuPont changed the world by inventing nylon, another man-made fiber. Hence, nylon stockings were invented and gave the look of silk but with cheaper prices. During WWII more important things were at hand, and clothing was rationed, and style was conservative. People wanted more luxury after the sacrifices that were given during the war.  To meet this demand, French designer, Dior, launched his style in 1947 LIFE magazine called the "New Look".

 
 

 

Your On-Line Fashion Design Study Guide

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